Gerardo Campos-Tello

GERARDO CAMPOS-TELLODigital Strategy & Experience Executive

I build 
brands
AI finds &
people
choose.

Digital strategy for the way people discover, experience, and choose brands.

Explore my work
$10.2MDigital executive investment
$7.5MMarketing pipeline generated
7% → 15%DTC sales

The pattern: Businesses manage functions

But people
experience
one brand.

Inside a company, brand, digital, CX, PR, data, and technology often operate separately. But customers don't see the departments. They experience one brand. Increasingly, AI does too. I find what's getting in the way and connect what needs to work together.

How I work

  1. 01. Find the gap
  2. 02. Connect the system
  3. 03. Build what matters
  4. 04. Measure the change

Career journey

Multiple
companies.
One pattern.

I've worked inside global companies, consulting practices, agencies, and startups. The industries, scale, and problems changed. The pattern didn't.

01 / 06

Human First
Brands

Founder & Fractional Digital Strategy Executive

Building the model

Turning repeated market problems into digital strategies and AI systems.

Founders and established brands often have the right capabilities. They just don't work together. I built Human First Brands around that gap, turning recurring problems into digital strategies, working models, and AI systems.

Capabilities

Digital Strategy · AI Strategy · Positioning · Customer Insights

The change
  • 3Systems and AI tools created:
    BRAND AS ONE™ · The Founder Stack™ · AI Brand Audit
  • $2M+ Client funding

02 / 06

VSA
Partners

Director, Brand & Digital Strategy

Expanding the brief

Brand strategy wasn't enough. It needed digital strategy.

VSA had a strong brand foundation. But as customer behavior became more digital, brand strategy needed digital strategy. I brought customer research, digital experience, and emerging technology into the work, then created the roadmap towards building the firm's first digital strategy practice.

Capabilities

Brand Strategy · Digital Strategy · Customer Research · Digital Experience · AI Strategy

The change
  • FIRST Digital strategy practice
  • ~35% ↑ Client brand visibility
  • $120K+ Cost reduction via AI

03 / 06

VML / WPP

Senior Director, Digital Experience Strategy

Finding the barrier

Different brands. Different problems. One question: what was getting in the customer's way?

Colgate needed to grow DTC sales. Ford needed people to use the digital tools it had built. Advil needed a new approach to customer data. The Navy needed more qualified applicants. Different briefs, same job: find the bottleneck, connect the right capabilities, and turn customer experience into a growth driver.

Capabilities

Digital Strategy · CX · Ecommerce · Executive Alignment

The change
  • $10.2M Executive investment secured
  • 15% DTC sales growth, up from 7%
  • 28% ↑ U.S. Navy applications

04 / 06

Guidehouse

Director, Digital Marketing

Building the function

Digital didn't need another silo. It needed to become the growth system.

Agencies, platforms, and seven business units were moving in different directions. Reporting to the CMO, I built the company's first in-house brand and digital function, bringing the work under one strategy, team, budget, and operating model.

Digital moved from a collection of services to a connected capability with clearer ownership and accountability for performance.

Capabilities

Digital Strategy · Website Strategy · Demand Generation · CRO · MarTech

The change
  • $7.5M Marketing pipeline generated
  • +40% ↑ Digital demand
  • $1.3M Agency cost savings

05 / 06

Accenture

Senior Manager, Global Digital Experience

Creating one model

Seventy markets needed to move as one.

A global digital launch needed more than a new website. Seventy markets needed governance, shared standards, and enough flexibility to work locally without breaking the system. I connected strategy, agencies, and web operations so teams worldwide could work from one model.

Capabilities

Global Digital Strategy · Governance · Operating Models · Web Operations

The change
  • 70 Global markets aligned
  • 35 Agencies, one model
  • $1.7M Marketing cost savings

06 / 06

Motorola

Senior Manager, Global Web Strategy

The foundation

The foundation: digital strategy at global product scale.

I led global web strategy across 11 countries, connecting business priorities, customer needs, and digital execution. It became the foundation for everything that followed: simplify the complexity, clarify how the work gets done, and keep the customer at the center.

Capabilities

Global Web Strategy · Digital Strategy · Digital Experience · Market Operations

The change
  • 3 Regions, one process
  • 11 Global websites
  • 32% ↑ Organic search

After years of seeing the same business pattern

I gave
the solution
a name:
Brand as One™

BRAND AS ONE™ connects brand, digital, CX, PR, data, and technology around the customer, so the signals people and AI use to find, trust, and choose a brand work together.

01.Discover

Can people find you?

02.Experience

Do people have a reason to trust?

03.Choose

Do people have a reason to act?

Selected case studies

The gap.
The move.
The change.

Three different business problems. One approach: find the gap, connect what matters, and change the outcome.

01 / 03

DiscoverExperienceChoose

Colgate

56 seconds wasn’t a design problem.

How customer data turned a website redesign into a global CX transformation.

$10.2M transformation
Colgate case study preview

02 / 03

DiscoverExperienceChoose

Guidehouse

Digital didn’t need another silo.

How a fragmented digital function became a connected growth system.

$7.5M pipeline
Guidehouse case study preview

03 / 03

DiscoverExperienceChoose

Twin Health

The traffic was there. The trust wasn’t.

How human insight and behavioral data unlocked a 35% increase in click-through rate.

+35% click-through rate
Twin Health case study preview

About

DIGITAL STRATEGY
BACKED BY
EXPERIENCE.

Experience
Digital strategy, CX, transformation
Across
Fortune 500 · Agency · Consulting · Startups
Built
Teams · Budgets · Digital Functions · Global Experiences

What's next

The next challenge
starts with a conversation.

I'm interested in leadership opportunities where digital strategy can help companies adapt, transform, and grow as technology changes customer behavior.

Contact me

Brand as One™

The New Customer Journey

The New Customer Journey infographic showing how AI recommendations lead customers to cross-channel verification, experience, and choice.