Your data should never be the hidden cost.

01

Information we collect

Information you provide

When you contact Human First Brands, we may collect your name, business email, company, and the message or project information you submit. When you use an assessment, we may also collect a website URL, a priority product or service, and other business context you choose to provide.

Website and usage information

Our hosting and analytics services may receive technical information such as your browser, device type, approximate location, pages viewed, referring page, and interactions such as CTA clicks or scroll depth. We use this information to understand and improve the site.

Public website information

Assessment tools may retrieve publicly accessible pages, page titles, headings, metadata, links, structured data, and related technical signals from the website you submit.

02

How we use information

• Respond to inquiries and assessment requests.
• Produce, save, and deliver website findings or client reports.
• Follow up about the assessment or related Human First Brands services.
• Operate, protect, troubleshoot, and improve the website and tools.
• Understand aggregate use of pages, sections, and calls to action.
• Comply with legal obligations and protect Human First Brands, its clients, and visitors.

Human First Brands does not sell or rent personal information.

03

Services involved

We use service providers to run the website and complete specific tasks:

These providers process information under their own terms and privacy practices. We may also disclose information when required by law or when needed to prevent fraud, abuse, or security threats.

04

AI readiness assessment

The free assessment collects your business email, company name, website URL, and optional priority product or service. It reviews up to 25 publicly accessible pages and stores the resulting findings with your submission.

Assessment leads and findings are available in the private Human First Brands Studio. Human First Brands may contact you about your findings and the full assessment service. If Human First Brands publishes a reviewed client report, anyone with its unique link can read that snapshot. Shared reports exclude the client email and internal brief.

05

Retention and security

Website-scan caches expire after 24 hours. Assessment submissions, contact requests, and client reports are kept until they are no longer needed for the purpose described here, or until you ask us to delete them, subject to legal, accounting, or legitimate business requirements. The assessment tool does not currently apply an automatic deletion period to saved leads and reports.

We use reasonable administrative and technical safeguards appropriate to the information involved. No online service or method of storage is completely secure, so we cannot promise absolute security.

06

Your choices

You may ask Human First Brands to provide access to, correct, or delete personal information associated with you, or to stop assessment-related follow-up. Email Privacypolicy@humanfirstbrands.com with the subject “Privacy and data request.” We may need to verify your identity before completing a request.

You may control cookies through your browser and use Google’s Analytics opt-out browser add-on. Disabling cookies may change how parts of the site work.

07

Children, location, and changes

This website and its services are intended for business users and are not directed to children under 13. Human First Brands operates from Illinois, United States. Information may be processed in the United States or other places where our service providers operate.

We may update this notice when the website, tools, or service providers change. The date at the top shows the latest revision.